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Tips for Improving Your Google Maps Marketing Campaign

Noticed how Google changed how it shows search results? On top, you will likely find Google Maps, and then the regular results going down. If you’re a small business, a good Google Maps marketing campaign can make a huge difference in your bottom line, and when it comes to Google Maps marketing, everything boils down to your Google My Business (GBM) listing.

The following are five effective methods of increasing your Google Maps visibility by optimizing your GMB listing:

Fill in your exact address.

Nothing is more important than this when it comes to your Google Maps marketing. Add a detailed business address on your GMB instead of broad city names or cross-streets.

All keywords, URLs and other things not part of your physical address should not be included; if Google couldn’t detect your location, pin it yourself on the map.

After your complete and exact address, it’s time to add service area. For instance, if you are in the food industry, do you actually serve food at your location or just take orders for delivery? This must be clear. And remember to add and review your web address, business hours, categories, and phone number/s.

Optimize your GMB introduction.

Your GMB intro will tell Google whether your business is relevant to the search query.

A good intro is not overstuffed with keywords. But you have to mention what makes you unique from your competitors, as well as why you ventured into this business. Whatever questions you think prospective customers will have, provide answers. And always write in the tone and language that suits your target audience.

Have your GMB listing verified.

Don’t stop at dding your details on GMB or updating your intro; you still need to get verified for your listing. There’s no way of reaching a high rank on Google Maps otherwise.

Google verified business through phone, email, and other methods.

Ask for reviews from your customers.

Reviews help your Google Maps marketing efforts by helping establish credibility and authenticity for your business. Don’t be fazed by negative reviews however. Rather than turning a blind eye, address them as per Google’s guidelines. Show your customers that while you’re not perfect, you will continue to work with them to satisfy their needs.

Make local citations.

A local citation is any online mention of your business in local media. Finally, local citations help build prominence and relevance for your business on Google, hence improving your Google Maps ranking. Examples of places where you can find local citations are local blogs and industry directories.

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