Rosalía has partnered with MAC Cosmetics for a good cause. Image: MAC Cosmetics via AFP Relaxnews.

Spanish singer Rosalía has joined the 26th anniversary of MAC Cosmetics’ Viva Glam campaign and lipstick to support the MAC Viva Glam foundation, which has been working for equality for all since 1994. The new lipstick shade is now available.

What do Rosalía, Winnie Harlow, RuPaul, Lady Gaga, Elton John, Cindy Lauper, Nicki Minaj, and Dita Von Teese have in common? They have all supported MAC Cosmetics’ Viva Glam initiative by participating in the annual campaigns to promote the lipstick that supports the foundation created by MAC Cosmetics.

Every year, a new shade of the iconic Viva Glam lipstick is created. This year, it’s bright red.

Every penny raised from the sale of the product helps support efforts for equality in the world by supporting local organizations. The equality of women and girls, the recognition of the LGBTQ+ community, and the fight against HIV/AIDS, which is the inaugural cause of this foundation, are among the causes that MAC Cosmetics supports.

No less than $500 million (approx. P24.2 billion) have been raised by MAC Viva Glam since 1994. Just a few weeks ago, the foundation donated $10 million (around P485 million) to several local organizations around the world to help vulnerable communities affected by the COVID-19 pandemic. CC


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